A brand is an asset. What you present to the public is a huge chunk of your business. Branding will make the difference between revenue/sales and debt/liquidation.
STRATEGY –
You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.
TRUST –
Branding is a proclamation. You hereby state that you will deliver ‘on your promises and claims the company makes.
EXPANSION –
Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.
LOYALTY –
A good branding will create customer loyalty. Loyal customers will continue to support good and bad times. They will spread a positive message to people they know.
PREFERENCE –
You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.
DELIVERANCE –
Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes.
UNITED –
Branding links your name, logo, online presence, product/services and appeal to the masses. This brings a united and clear message to customers, future partnerships and their competitors.